An endlessly practical guide that is sure to increase personal worth and fulfillment.
If you’ve ever worked in the corporate world, you know there is no end to inspiring poster slogans, motivating catchphrases and optimistic mission statements. While The Art of Lifelong Customers has no shortage of memorable, pithy sayings to help stimulate growth in your business, the special treat that Mihaela Akers offers in this fabulous book is a brilliantly disentangled way to view and maintain existing customers. Even in the title, the author refers to customer cultivation as an art, something to be learned, nurtured, and refined. It is human nature to want to be appreciated and respected, so when we apply these values to our customers, we instill in them warm feelings toward us and our brand, laying a foundation for a long and mutually beneficial relationship. As evidenced by the engaging real-life examples included throughout the book, the uncomplicated concepts provided will apply to businesses of any scope, whether you’re selling cooking pots at a flea market or working as a marketing manager for a multi-million dollar organization.
This fleet-footed field guide isn’t simply about increasing sales or padding our bottom line. Rather, Akers offers an enlightened perspective on consumer care that will change how we engage with our customers. She writes, “You don’t need to be what our society labels a “superhero” in order to make a difference. Making a difference starts with how you make your customers feel.” It is from this sunny vantage that we can look to enrich our companies by creating fulfilling customer relationships. Without a doubt, new customer acquisition is important, but the costs for this are high and new customer loyalty is difficult to achieve. Why not take a sensible approach and nurture existing relationships? Could we make an effort to treat our dedicated customers with the value and respect they deserve, rather than saving those behaviors for strangers? The payoff, financially and emotionally, will outweigh the cost and will inevitably better our business. If you’re looking to increase your successes in commerce and in life, The Art of Lifelong Customers is an endlessly practical guide that is sure to increase your worth and fulfillment.
